txttools limited

Rockwell Automation is set to significantly improve its internal business communication by adopting SMS txt messaging

23rd January 2003
Rotterdam, Netherlands
Today, Rockwell Automation, one of the premier global industrial automation suppliers announced the decision to adopt software which allows anyone in the company to have emails transferred to their mobile phone as a text message (email2txt). The software is free to use and will enable the company to dramatically and cost effectively improve much of their communication. Rockwell pay a standard rate for text messages that they use and the message is delivered across-border to all mobiles regardless of which European country the operative happens to be in.

The SMS text message market is booming – in August 2001 text messaging broke the magic one billion – one billion text messages were sent in the UK in one month! In October this year the level had reached 1.5 billion in one month and the growth shows no sign of slowing and what is more 18% of text messaging traffic is accounted for by business users.

So what about use in manufacturing companies? Rockwell Automation has identified ways where the use of text messaging will be the most effective and appropriate method of communication and these are some of their findings:

* Instant Messages – about any event that needs to be transmitted right away. Getting alert messages to operatives who are in the field or simply away from their desk
* Reminders for key dates / training days / calendar dates
* In house communication between managers/ engineers etc

Why use SMS text messaging?

* email2txt allows instant messaging to both PC and phone increasing the percentage chance of instant message receipt.
* Send multiple messages instantly. Phone calls take time whereas the same message can be sent to all the mobile phones in your group straight away
* Free text message software is available from txt tools
* Cut down on administration time, paperwork, save money and it’s eco-friendly
* Messages can be created and edited from any web enabled PC and then sent instantly or queued to go at a more appropriate time
* All the Rockwell staff carry a mobile phone so reaching them at any time of the day is easy (unlike e-mails)

“This is an exciting new service for us – it means that we are significantly improving our internal communications and as a direct result the quality of our service to our clients. Also, we know from our experience that a lot of communication is unnecessarily involved, sometimes you need to simply impart a small piece of information to everyone in the firm. Using conventional means this can be a laborious process. Text messaging very elegantly solves this problem for us. ” commented Ian Bagshaw, European Manager for Business Continuity & Security, Rockwell Automation, Rotterdam, The Netherlands.

‘group txt’ is powered by txttools software and is one in a comprehensive suite of SMS text products for the mobile technology business user, see more at www.txttools.co.uk

About Rockwell Automation

Mission: to help companies provide quality products faster and at a lower cost

Vision: to be the preferred global manufacturing implementation partner.

Strategy: to optimize manufacturing by implementing multi-vendor automation and information systems

Rockwell Automation is a world leader in industrial automation with a reputation for innovation, quality and reliability established through its Allen-Bradley, Reliance Electric, Dodge and Rockwell Software brands. To complement these, and provide a complete automation service, the Global Manufacturing Solutions (GMS) division offers technical support, training, asset management and manufacturing consultancy.
Rockwell automation employed 22,000 staff worldwide (9/30/02) in 280 customer support and sales locations it also has 62 global plants and R&D facilities worldwide. Sales were 3.9 billion dollars in 02. EMEA employs over 3500 people (consolidated) in more than 80 locations. Sales were just over 600 million dollars in 02
Rockwell Automation is uniquely focused on being the most valued global provider of power, control and information solutions.
Our mission is to help our customers in virtually every industry cut costs, streamline productivity, and speed time to market.
We have a sales team of industry and technical experts to help you achieve your business objectives. Backed by SCP recognised support facilities around the world, we offer the best automation solution available.

EMEA Sales & Support Headquarters for Rockwell Automation Headquarters
Contact Name: Ian Bagshaw, European Manager for Business Continuity & Security
Address: Vorstlaan / Boulevard du Souverain 36, Brussels, Belgium, 1170
Phone +32 (0)2 663 06 00
Fax +32 (0)2 663 06 40

About txttools
“mobile technology helping people to manage their lives”
The company was established in January 2001 and is the result of over 14 years of innovation within the technology market. Since formation a number of SMS software tools have been developed to enable partners to liberate their own content in new SMS marketing channels, leveraging additional value to the products and services partners offer.
txttools works with partners who create services for business to consumer clients and with partners who provide services and content directly to their consumers. These partners encompass a variety of business markets including corporate, publishing, law, web development, retail, health, and many organisations such as schools and surgeries. In fact any group that has a need to communicate to people, be they customers, subscribers, members or staff. SMS Text messaging is rapidly opening up new channels for both information and marketing.

© 2002 txt tools is a brand of Cy-nap Limited

Contact:
Stephen McCann
t: +44(0)113 234 2111
m: +44(0)7866 438056
e: smccann@Cy-nap.com
w: www.txttools.co.uk