txttools limited

NetDoctor launches a week-by-week guide to baby’s development as a text message service for parents 2 B

LONDON – 24th July 2002
NetDoctor.co.uk announces the launch of BabyText, a new service to help parents-to-be track their baby’s developmental milestones during pregnancy.

Parents no longer have to wait for a scan to visualise what’s going on in the womb, and there is plenty going on:
• Baby’s heart starts to beat as early as week 5.
• Fingers and toes are well defined by week 8.
• By week 21, baby reacts to sounds and starts having a regular sleeping and waking rhythm.
• By week 28, baby can open and close its eyes.

The information is delivered directly to the user’s mobile phone when they opt in. Users are charged a nominal amount on their mobile phone bill or pay-as-you-go account. The cost for receiving the nine-month BabyText service is only £10. Users can cancel the service at any time either via the web site or from their mobile phone handset.

To experience BabyText for yourself, take a look at http://www.netdoctor.co.uk/babytext.shtml. Simply fill in your due date for the birth as advised by your GP or midwife – BabyText will work out the rest. At present the service is available on Vodaphone, O2 (BT CellNet), Orange and T-Mobile.

“This is an exciting new service for us – we know from our Pregnancy Community that Mums-and-Dads-to-be are very interested in their baby’s development in the womb, and we hope that the BabyText service can help them experience the amazing developmental changes that occur over a nine-month pregnancy,” commented Alex Ballantyne, NetDoctor CEO.

BabyText is the second in a series of text message services offered by NetDoctor. The first, a contraceptive pill reminder, was launched in May and is proving popular with women who want to avoid signing up for BabyText! Soon users will be able to choose from a variety of NetDoctor text services in addition to BabyText and Pill Reminder; NetDoctor is also working on a Quit Smoking text service and a series of daily health tips from Dr Hilary Jones.

BabyText is powered by txttools software and is one in a comprehensive suite of SMS text products for the mobile technology-using consumer, see more at www.txttools.co.uk

About Netdoctor
NetDoctor.co.uk is a collaboration between committed doctors, health care professionals, information specialists and patients who believe that medical practice should be based on quality-assessed information and, wherever possible, on the basis of the principles of evidence-based medicine. For more click here http://www.netdoctor.co.uk/whoisnd.htm

Press Contact:
Susan Larsen,
International Marketing Manager
Direct: +45 33 38 17 35
Mobile: +45 29 92 11 92
Fax: +45 33 17 92 59
E-mail: sl@netdoktor.dk
Website: www.netdoctor.co.uk

About txttools
“mobile technology helping people to manage their lives”
The company was established in January 2001 and is the result of over 14 years of innovation within the technology market. Since formation a number of SMS software tools have been developed to enable partners to liberate their own content in new SMS marketing channels, leveraging additional value to the products and services partners offer.
txttools works with partners who create services for business to consumer clients and with partners who provide services and content directly to their consumers. These partners encompass a variety of business markets including publishing, web development, retail, health, and many organisations such as schools and surgeries. In fact any group that has a need to communicate to people, be they customers, subscribers, members or staff. SMS Text messaging is rapidly opening up new channels for both information and marketing. txttools is building a community of partners that will benefit us all.

© 2002 txttools is a brand of Cy-nap Limited

Stephen McCann, Managing Director
t: +44(0)113 234 2111
m: +44(0)7866 438056
e: smccann@Cy-nap.com
w: www.txttools.co.uk